Privacy Policy

Privacy explained with clarity and care

This Privacy Policy explains how Lulliva may collect, use, share, retain, and protect personal information when you browse our website, shop for maternity and baby-care products, place an order, subscribe to email, or ask us for support.

Last Updated August 24, 2026.
Scope Website visits, shopping, orders, email, and support.
Support Privacy questions can be raised through our support team.
Pregnant woman resting peacefully on a bed in a calm home setting
Collection

We collect information connected to shopping and support

This can include details you provide, order information, device data, and website interaction data.

Use

We use information to operate the store and serve customers

Examples include processing orders, providing support, improving the website, and sending requested communications.

Sharing

Service providers may receive information needed to perform services

Examples can include website, payment, analytics, delivery, communication, security, and customer-support providers.

Choices

Privacy choices depend on your request and applicable law

You may be able to request access, correction, deletion, or other privacy actions where applicable.

01 / You Provide

Contact, checkout, and support information

This can include your name, email address, phone number, billing or shipping details, order information, and information you choose to include in a customer-support message.

02 / Shopping

Order and transaction-related information

We may process details connected to products selected, order status, discounts, delivery, returns, exchanges, and transaction records needed to manage the shopping relationship.

03 / Website

Device and browsing information

Website technologies may generate information such as device type, browser information, IP address, pages viewed, referral information, timestamps, and interactions with site features.

04 / Communications

Email subscription and support history

If you subscribe or contact us, we may retain information needed to manage your subscription preferences, provide support, and maintain a record of the conversation.

Pregnant woman holding small baby shoes while preparing for a newborn

How We Use Information

Personal information supports the shopping experience you request

We use information for legitimate business purposes connected to operating Lulliva, serving customers, maintaining security, and improving how the website works.

Orders Process purchases, manage delivery, and support returns or exchanges.
Support Answer product, order, delivery, tracking, return, and exchange questions.
Website Operate, maintain, troubleshoot, secure, and improve the shopping experience.
Communications Manage email subscriptions and send communications consistent with your choices.

Orders, Payments & Delivery

Order information moves only where the transaction requires it

Completing an order may require information to pass through service providers that support checkout, payment processing, fraud prevention, order administration, delivery, and customer support.

Checkout Order details are used to complete the purchase and manage the transaction.
Payment Payment information may be handled by payment service providers used for checkout.
Delivery Shipping information may be shared with providers involved in delivering the order.
Support Order records may be used to answer delivery, return, exchange, or tracking questions.
Customer receiving delivery packages at a home doorway
Mother feeding her baby with a bottle during a calm home routine

How Information May Be Shared

Service providers receive only the context needed for their role

We may share personal information with service providers and other parties when necessary to operate the website, process transactions, provide support, comply with law, or protect Lulliva and its customers.

Store Operations Website, hosting, analytics, security, and communication providers may support site operations.
Transactions Payment and order-service providers may process information needed to complete transactions.
Delivery Delivery providers may receive shipping information needed to deliver an order.
Legal Reasons Information may be disclosed where required by law or reasonably necessary to protect rights, safety, or security.

Your Privacy Choices

Your available rights depend on your location and applicable law

Depending on the law that applies to you, you may be able to make certain requests about personal information. We may need information from you to verify a request before acting on it.

Access

You may be able to ask whether we process personal information about you and request access to certain information.

Correction

You may be able to request correction of inaccurate personal information, subject to applicable law.

Deletion

You may be able to request deletion of certain personal information, subject to legal and operational exceptions.

Communications

You can manage email preferences using the options provided in communications or by contacting support.

Cookies & Similar Technologies

Website technologies help the store function and improve

Lulliva and service providers may use cookies, pixels, local storage, or similar technologies to support essential website functions, remember preferences, understand website performance, and help protect the shopping experience.

Essential Some technologies are needed for core website and checkout functionality.
Preferences Some technologies can help remember choices and improve usability.
Analytics Some technologies can help us understand how visitors use the website.
Browser Controls Your browser may provide controls for cookies, though disabling some may affect site functionality.
Pregnant woman using a smartphone while relaxing on a bed
Mother gently dressing her baby during an everyday care routine

Security & Retention

We use reasonable safeguards and retain data only as needed

No online service can promise absolute security. Lulliva uses reasonable administrative, technical, and organizational measures designed to protect personal information appropriate to the nature of the data and the services involved.

Safeguards Reasonable measures are used to help protect personal information from unauthorized access or misuse.
Retention Information may be kept for as long as needed for orders, support, legal obligations, security, and legitimate business purposes.
Deletion When information is no longer needed, it may be deleted, anonymized, or otherwise handled according to applicable requirements.
Verification Privacy requests may require reasonable steps to verify identity or authority before action is taken.
Children’s privacy

Lulliva sells maternity and baby-care products, but the website is intended for adults making shopping decisions. We do not knowingly intend to collect personal information directly from children through ordinary store use.

Email subscriptions and promotional communications

If you subscribe by email, we may use your email address and related subscription information to manage the subscription and send communications consistent with your choices.

A successful email subscription also makes the store’s automatic 15% sitewide subscriber discount available without a discount code.

Third-party websites and social platforms

Lulliva may reference or link to external services, including social-media platforms. Their privacy practices are governed by their own policies, and Lulliva does not control those practices simply because an external service is linked from our website.

Legal disclosures and business changes

Personal information may be disclosed when required by applicable law, legal process, or a valid governmental request, or when reasonably necessary to protect rights, safety, security, or prevent fraud.

Information may also be part of a business transaction or organizational change where permitted by law, subject to appropriate protections.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the website, services, legal requirements, or privacy practices. The current version will be identified by the updated date shown on the page.

How to make a privacy request

You can contact Lulliva with a privacy question or request. We may ask for information reasonably needed to verify the request, identify the relevant records, or confirm your authority to act for another person where applicable.

Store Service Context

Privacy sits alongside clear order and support policies

Lulliva’s store policies remain straightforward while privacy information is handled according to this policy and applicable law.

24/7 Support

Customer support is available around the clock for product, order, delivery, return, exchange, and privacy questions.

Free Shipping

Shipping is included on all Lulliva products.

3–5 Day Delivery

The stated order delivery time is 3–5 calendar days.

Free 30-Day Returns

Returns and exchanges are free within 30 days.

Questions About Privacy?

Send your privacy question to the Lulliva support team

For privacy questions, access or correction requests, deletion requests, communication preferences, or questions about information connected to an order or support conversation, contact Lulliva.

Lulliva  •  145 Harris Henrietta Rd, Forest City NC 28043, United States
support@lulliva.mom  •  +1 (252) 555-0100